What does the term 'mass media' refer to in content analysis?

The term 'mass media' in content analysis refers to various communication forms that disseminate information to a broad audience. This includes not just television or print media but also radio, digital platforms, movies, and online content. The strength of mass media lies in its ability to reach and influence large groups of people, providing a diverse array of messages across different mediums. Understanding mass media in this broader context allows researchers to analyze how messages are constructed, circulated, and interpreted in society, considering all forms of media that contribute to public discourse and cultural understanding. This comprehensive approach is essential for effective content analysis, as it considers the multifaceted ways in which communication occurs in the contemporary landscape.